Who designed the new M&S packaging?

The new M&S Home and Lingerie packaging was created by branding agency Mother Design.

What changed in the M&S packaging redesign?

M&S stripped things back. Sub-brands, confusing colour codes and over-explanation were removed, and replaced with a bigger M&S logo, one consistent typeface, clear product names, premium finishes and more boxed packaging instead of plastic bags.

How can a small home brand look as premium as M&S?

Start with restraint. Choose one beautiful typeface, cut back the claims and badges on your packaging, invest in your own product photography and make sure every touchpoint looks like it belongs to the same brand. You don't need a big budget, you need clear decisions applied consistently.

What does restraint mean in branding?

Restraint means saying less so the important things stand out. Premium and luxury brands use white space, simple typography and fewer messages because confidence reads as quality. A crowded pack can make even a great product feel cheaper than it is.

How do I know if my brand needs a rebrand or just a refresh?

If customers like your product but your brand feels inconsistent, busy or slightly off, a refresh is often enough to pull it back on track. If your brand no longer reflects who you sell to, what you charge or where you want to be stocked, it may be time for a full rebrand.

Can a stronger brand help me charge more?

Yes. Customers judge value long before they read the price, using signals like packaging, photography and tone of voice. When those signals feel premium, people are more comfortable paying a premium.

Do you work with small home and lifestyle brands?

Yes. Trumpet is a brand and design studio that works with founders of everyday home products, from brand identity and packaging to digital and advertising copy.