Adora Home Brand Launch –
Launching a Premium Sustainable Challenger Brand
Sector
Eco-Luxury Home,
Lifestyle & FMCG
The Challenge
To directly disrupt the established sustainable eco-cleaning market, challenging major category leaders like Purdy & Figg, Method, Kit and Kin, Kinfill and Neat.
The Result
Successfully engineered an upscale, fragrance-led challenger brand that secured 17,000+ orders within its first six months of launch.
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Photography & Videography: Capture Creative
The Noise
For decades, the home cleaning sector has looked, smelled, and felt entirely dominated by plastic utility bottles, harsh chemicals, and synthetic fragrances.
While newer market entries have introduced eco-credentials, Purdy & Figg successfully established a massive baseline for premium, scent-led sustainable cleaning. However, their success created a new industry standard, flooding the market with lookalike brands relying on predictable, minimalist visual patterns.
When the team at Adora approached Trumpet Creative, they were preparing to launch a new sustainable cleaning startup into this highly competitive arena.
To stand out against an entrenched market leader, they couldn't just launch another eco-friendly refill commodity. They needed a distinct brand identity that challenged the existing landscape properly, not simply by matching green credentials, but by completely out-designing the competition on everyday countertop presence.
The Clarity
We avoided the standard eco-clichés and shifted the narrative entirely: moving cleaning away from an annoying chore and redefining it as an elevated, sensory ritual.
To directly disrupt the benchmarks set by category giants, our strategic framework focused on three core pillars:
Aesthetics Inspired by Perfumery: Instead of traditional utilitarian cleaning graphics, we introduced softer typography, restrained colors, and considered editorial spacing. The visual identity feels calm, premium, and more aligned with high-end luxury fragrance and beauty houses than basic home utility.
Countertop-Worthy Sustainable Packaging: Packaging was treated as a key brand focus. We engineered custom, sustainable bottles and vials intended to be proudly displayed next to the sink rather than hidden away under it, driving recurring organic social shares and turning a utility item into an active lifestyle statement.
An End-to-End Digital Ecosystem: We translated this tactile sensory experience into a custom Shopify website design and build. We supported the storefront launch with email template designs, lifestyle art direction, and a structured library of still-life performance assets built specifically to drive digital ad campaigns and lower conversion costs across Meta ads.
The Resonance
By leading with scent and a premium lifestyle experience rather than noisy green clichés, Adora successfully redefined expectations within the sustainable cleaning space.
Commercial Velocity: The brand captured 17,000+ orders within its first six months of launching, establishing it as one of the fastest-growing independent challenger brands in the UK home sector.
Lowered Acquisition Costs: Our strategic library of performance-marketing imagery and clean Shopify UI created a high-converting, friction-free pipeline that systematically lowered acquisition cost on Meta media spend.
Long-Term Scale: Trumpet Creative continues to serve as their ongoing creative partner, actively scaling the brand through new product development, ongoing campaign rollouts, and digital storefront marketing.
Does your brand look as good as you actually are?
Be honest. If your visual identity looks cheaper or more chaotic than the actual quality of your product, you’re losing sales to better-packaged stories. If you’ve outgrown your early-stage logo, you are carrying design debt that’s holding you back. Let’s fix it.