Car Finance 247 –
Creating a quality unboxing experience
Deliverables
Design
Packaging
Industry
Automotive & Finance
When you drive away in your new car, you should feel great about it. Car Finance 247 wanted to make sure that feeling lasted, so as part of their finance offering, every customer receives a welcome gift to keep their new motor looking its very best.
As part of their wider brand refresh, we were brought in to redesign their car detailing kit. A six-step system built for everyone, from the weekend enthusiast to the first-time driver, making it easy to pick up and get going.
The challenge was threading two things together: the premium quality the kit needed to communicate, and the sense of joy that sits at the heart of the Car Finance 247 brand. The result is packaging and product design that feels considered and confident, worthy of the car it's looking after.
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Photography: Ben Spriggs
A premium brand extension
The process started with an exploratory phase, three distinct directions presented to the Car Finance 247 team, each taking a different approach to how the kit could look and feel.
The second route landed immediately. Named Luxe Good, it does two things at once: a dual play on words that captures both the premium quality and the feel-good nature of the brand, with a hidden smiley face tucked into the lock-up for good measure.
Imagery was chosen over flat colour for the packaging backgrounds, with each panel connecting visually to the part of the car that product is designed for. A blend of deep purple and black runs across every piece, keeping the kit firmly in Car Finance 247's brand look and feel.
The box itself was given just as much thought. A subtle purple ribbon pulls out the tray to reveal the six steps in sequence, turning the unboxing into a small moment of theatre, and making the kit feel like the gift it's meant to be.
