Pitch Perfect – Write the email that gets you stocked.

Pitch your product to hit the right note & get you stocked

You've made something people love. Now you want it on the shelves they love too.

Tell us about your hero product and we'll show you how a buyer sees your numbers, then write the pitch for you.

Your hero product

Fill it in the way you'd describe it to a friend. You can tweak the email once it's in your outbox.

One sentence. What you'd say if a buyer gave you ten seconds.

Stuck? Start with one of these

What the buyer sees

Most shops are VAT registered, so they take VAT off your shelf price first.

£12.33 the shop makes on every one
2.1x their markup on your price

Your pitch, ready to send

Short enough to read on a phone between customers. Anything in red still needs filling in.

How should it sound?

Pick the one closest to how your brand talks.

Have these ready for the reply

A buyer who likes your email will usually ask for these next.

  • Your minimum order, in units or pounds
  • How long it takes you to deliver
  • A line sheet with photos, prices and product codes
  • Lifestyle photos they can use online
  • Your payment and returns terms

Get the line sheet template

When a buyer replies "send me more", this is what they mean. A ready-to-fill line sheet with space for your photos, prices and product codes, laid out the way buyers like to read it.

Want help with
that one sentence?

On a brand call we'll look at what makes your product yours, and how to say it so buyers listen. You'll leave with a clearer view of your brand either way, no pitch.