Turn it up
What charging a little more is actually worth
Pick your best-selling product, pop in a few numbers, and see what a small price rise would do for your business.
Your best-seller
Rough numbers are fine. Nobody's checking.
What's left after making, packing and posting each one, before your overheads like rent and software.
Not sure? Work it out
Pop in what each one costs you. Rough is fine.
Materials, plus your time or a maker's fee
Box, tissue, labels, inserts
Any postage you cover, plus card or marketplace fees
Add your costs and we'll work out the percentage for you.
Now turn it up
Slide to try a new price.
Here's what that's worth
extra profit a year, selling exactly the same number of candles.
That's £2.80 more on every one, and it costs you nothing extra to make.
sales, and you'd still make more than you do now.
That's about 738 candles a year. Most founders assume a price rise loses them customers. This is how much room you actually have.
sales a year at £28 to make the same money the other way.
You've got two options
Find 873 new customers, or give the ones you've got a reason to pay £2.80 more.
So how do you earn the extra?
Same product, same customers. The difference is whether your brand tells people it's worth it. We'll send you the ten signals that do exactly that, one at a time, with something small to try for each.