Turn it up

What charging a little more is actually worth

You don't grow a home and lifestyle brand by finding more customers. You grow it by earning a higher price from the same shelf.

Try our calculator below to see what a small price rise could add to your figures.

01

Pick your best-selling product

02

Pop in a few numbers on this product

03

See what a small price rise can mean

Your best-seller

Rough numbers are fine. Nobody's checking.

What's left after making, packing and posting each one, before your overheads like rent and software.

55%
Not sure? Work it out

Pop in what each one costs you. Rough is fine.

Materials, plus your time or a maker's fee

Box, tissue, labels, inserts

Any postage you cover, plus card or marketplace fees

Add your costs and we'll work out the percentage for you.

Now turn it up

Slide to try a new price.

£28 £30.80 10% more

Here's what that's worth

£13,440

extra profit a year, selling the exact same amount of candles.

That's £2.80 more on every one, and it costs you nothing extra to make.

15% fewer

sales, and you'd still make more than you do now.

That's about 738 candles a year. Most founders assume a price rise loses them customers. This is how much room you actually have.

873 extra

sales a year at £28 to make the same money the other way.

You've got two options

Find 873 new sales, or give people a reason to pay £2.80 more.

How do you earn the price increase?

Same product, same customers. The difference is whether your brand tells people it's worth it. Enter your details and we'll send you the ten signals that do exactly that, with something small to try for each.

    We won't send you spam. Unsubscribe at any time.

    Questions you might have

    • Look at how much room you have. If you raise your price by 10% and keep 55% of each sale, you could sell 15% fewer and still make more than you do now. The calculator works this out for your own numbers.

    • Some, maybe. But fewer than most founders fear, and usually fewer than it takes to cancel out the gain. Customers who buy for the product and the brand are far less likely to leave over a small rise than those who bought because it was cheap.

    • Through the brand around it: how it’s framed, how it looks and sounds, and the world it lives in. That’s what we help founders with at Trumpet.