Brand direction for home and lifestyle businesses
Your product is loved, let us help you be the brand that’s chosen.
We work with you to build the brand that makes it worth more,
on the shelf and in the basket.
A 30 minute call where we'll tell you honestly whether we're the right people to help. And if we're not a fit, you'll leave with a plan you can run yourself.
Why Trumpet?
To blow my own Trumpet, I’m an award-winning brand director. In my 14 years in the industry I’ve led a wide variety of brand projects from strategy right through to campaign.
Bringing clarity and recognisability to brands like these:
It’s not about your product
The product is the part you've already got right. People buy it, use it, come back for it.
What's holding the rest back isn't what's in the bottle or the box. It's the brand around it, and the story it fails to tell on a shelf, a website, or a buyer's desk.
A stronger brand unlocks three things:
01
The price you can charge
02
The ability to
stand-out
03
The opportunity for investment
The brands, like yours, that we’ve helped to lead the chorus.
A few of the home and lifestyle brands we've helped become the one people choose.
-
![]()
-
![]()
-
![]()
-
![]()
-
![]()
-
![Red oval with white number 01 in the center]()
-
![]()
-
![]()
New List Item
Description goes here
Who is this for?
Home and lifestyle brands whose products have outrun their brand. Pans, heating, scent cleaning, tech, garden, wellness, pets. Anything that earns a place in someone's home and their everyday life.
You've got traction, and outgrown the brand.
People already love the product. But the brand was fine for where you were, not where you're heading.
There's a retail conversation happening.
A wholesale enquiry, a buyer meeting, a shelf you want to win. You'd like to walk in looking like the brand that belongs there.
You've rebranded before, and nothing moved.
Prettier didn't change the price or the pull. This time you want strategy underneath the look.
Your 6-week Brand Symphony
A clear, collaborative process that ends in a brand built to be chosen, not just admired.
-
![Red oval with white number 01 in the center]()
Tune in
Kick off & Foundations
We start by getting under the skin of you and your brand.
We’ll work with you in a 2-3 hr workshop where together we’ll map your purpose, positioning and audience we‘ll also size up the competition as well as best practise examples while we’re at it.
What you get:
A brand strategy that every creative decision is built on -
![Red oval shape with the number '02' in white.]()
Find the note
Exploration & Collaboration
Before any real design starts, we explore and collaborate.
We do this by creating brand world boards (combining moodboard imagery, rough brand ideas, and early messaging) so we’re fully aligned before we commit to a direction.
What you get:
A creative direction that you can get behind -
![Red oval with white text displaying '03']()
Set the score
Brand Identity Design
This is where steps one and two really come to life.
We deliver one strong, fully considered concept, not three generic options. Showing your logo, colour, typography, and art direction applied to real touchpoints that make sense to you and your vision.
What you get:
A brand world you can see, feel, and sign off with confidence -
![Red oval with the white number 04 in the center]()
Strike a chord
Key Brand Asset Roll Out
Before we create guidelines we’ll take 1–3 agreed touchpoints to roll out.
This could be website, packaging, social templates, whatever matters most. This means we get to design them in full, testing the brand where it actually lives.
What you get:
Real assets, ready to use and launch your brand with -
![Red oval with the number '05' in white.]()
Amplify
Brand Guidelines
Once we have real life assets in-hand we can create a fuller guidelines document.
This includes a comprehensive brand guidelines document, plus every file, template, and asset handed over in full. So anyone who touches your brand gets it right.
What you get:
Brand consistency, without you needing to police it. -
![Red oval badge with the number six in white font.]()
Play it loud
Launch & Beyond
Your brand deserves a real launch, not just a go-live pop.
To help launch your new brand we’ll hand you over a strategy to get it into the world. Think advertising campaigns, social rollout, internal comms, events, POS and the rest.
What you get:
A brand that’s not just finished, but a focus on how to launch it
Your total time: roughly 8 hours across 6 weeks. We handle everything from start to finish. We take three of these projects on a quarter so places are limited.
An honest 30 minute chat were you'll leave with a clearer view of your brand either way.
“
Trumpet saw what made our brand distinct and helped us to raise over £25K in investment in the first 2 months.
Eve Lister, Founder
Fight Like a Girl
“
Working with Mel on our brand refresh and new website has been an absolute game-changer for Harper Williams.
Leanne Parr, Founder
Harper Williams Estate Agent
Home is personal. The things we choose to live with say something about how we live and who we are. That's why a diffuser, a watering can, or a cleaning spray can be worth more than the one beside it.
Your ideal customer isn’t comparing price tags.
They’re deciding which brand and which object fits the life they want to be living. That decision is emotional long before it’s rational.
And the brands that win? Well they start by resonating with their audience long before they talk price. They’re not louder, not cheaper but unmistakably themselves.
Are we a good fit?
This is for home and lifestyle brands, who know their brand is holding them back from real growth. If that‘s not you yet, no dramas.
This is probably for you if:
People already buy and rate your product
You'd rather be chosen than be the cheapest
You're heading for retail, higher prices, or both
You care how it looks, and you know looks alone won't do it
Your product gets somewhere near a daily ritual or a sense of self
This is probably not for you if:
You want the lowest price on the shelf, and you're happy there
You think a new logo is the whole job
The product still needs work before the brand can help
Your product never really touches how someone lives. Bin bags and light bulbs are brilliant things, but brand won't lift the price.
Meet Team Trumpet
Mel, Creative Director and Founder.
14 years designing & building brands for the likes of Redrow Homes, MCFC, Victoria Leeds, Total Fitness, Revolution Bars and Adora Home. She knows how the big brands earn their premium, and now founder-led H&L brands get the same thinking without the agency machine.
Clare, Studio Director.
She came to Trumpet as a client before she helped to run it, she's made the exact decision you're weighing up, from your side of the table. Now she makes sure every project earns its place and moves at the pace of a real business.
Your Questions, Answered
-
Thirty minutes no pitch. This is about you and your business.
We look at what’s holding your brand back and whether we’re the right people to fix it. You’ll leave clearer either way.
-
The full Brand Symphony runs around six weeks.
Long enough to do it properly, not so long you lose momentum. Smaller pieces of work move faster.
-
The thinking is ours to do. But the best of it comes out of you.
Expect a couple of focused sessions and some back and forth. You know your product and your customer better than anyone, and we build on that.
-
Depends how far into the room you want us. Three ways in:
Sound Check – £200.
For when you know you're different but can't yet say why. You leave with it written down and ready to brief.
The Rehearsal – £1,500.
We build the strategy together: what people love, what makes you worth choosing, and the brand idea that comes from it.The full Brand Symphony –£6,000 to £15,000.
The whole build. Strategy, words, and look, ready for the shelf and the buyer meeting.
Most founders heading for retail start with a brand call, and we point you to the right one.
-
A freelancer makes it look good. A big agency makes it look expensive.
We start with why anyone should choose your product and pay more for it, then design from there. Strategy first, and a team small enough that it's always us doing the work.
-
You can make something that looks fine. Fine blends in.
The hard part was never the making, it's knowing what makes you worth choosing in the first place. That's the part we do, and the part a template can't.
A note from Mel and Clare
Hey 👋🏻
We started Trumpet because we kept seeing the same thing: brilliant home and lifestyle products wrapped in brands that didn't do them justice.
Products people genuinely loved, priced and presented like everything else on the shelf. Essentially, not resonating with anyone they wanted to.
The home is personal.
The things you choose to live with matter. We think the brands behind them should too. So that's what we do. We find what makes your product worth choosing, and build a brand that makes it obvious.
If you’ve read this far, you probably already know the brand needs work. The real question is usually timing: is now the right moment?
Here’s what we’ve found.
It’s almost always sooner than it feels. Every month you’re on the shelf with a brand that doesn’t match the quality of your product, is a month you’re leaving something on the table: a retail conversation, an investor meeting, a customer who should have remembered you and didn’t.
We built our process to move at the pace of a real founder, not an agency timeline. No juniors, no handoffs, and no waiting around.
If that sounds like what you need, we’d love to hear where you’re at and how we come in.
We’ll get to know a bit about your brand before we meet, so the first conversation’s actually useful.
Mel & Clare
Trumpet
“
Mel is a joy to work with, she spends so much time listening to whats needed and properly understands the business before she works her magic.
Faye Collings, Marketing Manager
iHeat